Tim Ikels - Creator, Publisher, Marketer

World's Best-Kept Copywriting Secrets By Bob Bly

Published: · Updated:

These are my notes on the “World’s Best Copywriting Secrets” by Robert W. Bly.

In his work Bob outlines an 8-step process for writing persuasive copy.

Here are the eight elements of persuasion discussed in a bit more detail:

1. Gain Attention

The first step is to grab the reader’s attention with strong visuals, surprising statistics, or a question that sparks curiosity.

2. Focus on the Customer

Effective copy speaks directly to the target audience and identifies their needs and wants.

3. Stress Benefits

Rather than simply listing features, focus on the benefits the product or service will provide to the customer.

4. Differentiate Yourself from the Competition

Highlight what makes your product or service unique and better than what competitors offer.

5. Prove Your Case

Back up your claims with statistics, data, testimonials, or other forms of evidence.

6. Establish Credibility

Let your audience know why they should trust you and your product or service.

7. Build Value

Persuade the reader that your product or service is a worthwhile investment.

8. Close with a Call to Action

Tell the reader what you want them to do next, such as making a purchase, subscribing to a newsletter, or visiting a website.

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

==> Free resources here ($0.00)