What We Can Control (for Online Biz Success)

Forget about luck or the perfect market. Success comes from focusing on what you can control.

Here’s where to put your energy:

• Your work: Create new products. Get them in front of new people.
• Your existing customers: Serve them better. Give them reasons to buy again.
• Your message: Educate, motivate, and connect with your audience.

It’s all about marketing.

Not sleazy marketing, but building relationships. This is how you create loyal customers who buy from you again and again.

As Peter Drucker said so eloquently:

Because the purpose of business is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.

Ready to take action?

• Pick ONE thing from the list above. Focus on that for a week.
• Measure what happens. Did it move the needle? If yes, do more. If not, try something else.

Success is simple, but not easy.

It’s about doing the right things, consistently.