What are the signs of a good-quality solo ad vendor?

Finding Solo Ad Vendors Who Aren’t Full of Hot Air

Too many solo ad sellers talk a big game, but deliver lousy traffic. Look for these signs instead:

• They Live in Your Niche: Vendors who promote everything from dog training to crypto don’t have a focused audience. Find someone who understands your market deeply.

• The Talk is Cheap, Where’s the Proof? Testimonials are easy to fake. Ask for case studies, especially those relevant to YOUR kind of offer. Look for results, not just hype.

• Quick Replies Mean They Care: If they take days to answer basic questions, imagine how they’ll handle problems after you’ve paid. Responsiveness is a sign of professionalism.

• Guarantees Are Tricky: Clicks can be faked. Opt-ins tell you more. Ask about the quality of those leads, and if they offer any protection from outright bot traffic.

Key takeaway

Finding the right vendor takes some legwork.

Don’t be dazzled by prices or promises.

Ask tough questions, verify what you can, and trust your gut.