What are some common mistakes people make with solo ads?

Solo ads can be a useful tool, or a quick way to flush cash down the drain.

Here’s how most people get it wrong:

• Flying Blind = Crashing: If you’re not tracking clicks, conversions, and where those leads go, you’re gambling, not marketing. Every solo ad should teach you something.

• Crap Product + Good List = No Sales: Your reputation is on the line every time you send an ad. Don’t chase commissions at the expense of trust.

• Ghosts in the Inbox: Build a list from solo ad traffic? Great! Now you have to treat them like humans. Ignoring your list is like winning a race and then going home.

The Fix: Proper, Meticulous Tracking

Solo ads don’t have to be a black box.

Track meticulously, promote wisely, and nurture the relationship with your audience afterwards.

Do that, and solo ads can be a useful tool in your arsenal.