What are some alternatives to solo ads?

Beyond Solo Ads: Finding the Traffic That Fits YOU

Solo ads can be a useful tool, but they’re not the only game in town. Here are a few alternatives worth considering:

• The Content Play: Be the Lighthouse, Not the Megaphone Valuable blog posts, videos, etc., pull people towards you as they search for answers. It’s slower to build, but the audience is higher quality.

• Social Ads: Specificity is Your Weapon Platforms like Facebook let you laser-target your ads. This costs more per click, but the right clicks are worth it. Master this, and you won’t need the spray-and-pray of solo ads.

• Influencers: Borrow Trust, But Wisely: Find creators your audience already follows. Done right, it’s like a warm referral. But be picky – their reputation reflects on you.

• Joint Ventures: Power in Partnerships: Teaming up with the right complementary business expands your reach instantly. Choose partners as carefully as you choose products.

Key Question: Do you want to rent an audience or build your own?

Solo ads are renting. That’s why you want to focus on building your own audience, always. Get them on your list, first!

Then it’s time to focus on promoting helpful solutions to their problems.