Tim Ikels - Creator, Publisher, Marketer

Craft a USP that puts You in a Category of One

Published: · Updated:

Everyone’s trying to blend in these days, hawking the same ol’ promises. But your USP, your unique selling proposition, that’s what makes people say, “Now THAT’S the one I want!” It’s the core, the heart, the whole reason your business matters.

So, stop trying to be something you’re not. Here’s how to find that killer USP:

1. Forget the features. Your STORY is what matters.

Customers don’t buy lists of specifications.

Here’s the stuff that really hooks ’em:

2. Customers don’t want to hear about YOU. They want solutions.

Get inside their heads to figure out what makes yours the MUST-HAVE choice:

3. The enemy of my enemy is my friend - or my competitor, anyway.

Study up on what other businesses in your space are saying and doing.

Look for:

4. Words matter. Distill that brilliance into one knockout punch

Keep it simple, specific, and focused on solving the customer’s biggest problem.

Great USP? Awesome. Now WALK the walk.

It’s not just a tagline, it’s a way you do business:

Feeling overwhelmed? It’s okay.

This stuff takes work. The reward is HUGE.

A knockout USP cuts through the noise like a hot knife through butter. You’ll never be just another option again.

Here’s how to make it happen

Your USP is the key to feeling totally fired up about your business, attracting the dream clients you love working with, and growing fearlessly.

Don’t wait. Let’s make it happen!

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

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