Tim Ikels - Creator, Publisher, Marketer

The Monetization Hierarchy: Know Your Place

Published: · Updated:

The online world is a battlefield for cash. Everyone’s out to make a buck, but some players have a way better starting position than others. That’s where the monetization hierarchy (or pyramid) comes in - it shows you who’s really got the power.

Let’s break it down, layer by layer:

Base Camp: Infrastructure, Cloud, Big Tech Behemoths

These folks are the foundation of it all:

These guys get paid no matter what. They’re like the landlords of the internet.

Level Two: The Facilitators - Platforms

Next up, the ones who make things easy:

These platforms call a lot of the shots. They can make or break your visibility, and without PSPs we can’t even do business transactions.

Level Three: The Vendor Crew - Tools & Solutions (Enablers)

Here’s where you find the problem-solvers:

These folks help you get things done, but they rely on you figuring out and taking action on how to make money with their stuff.

Level Four: The Megaphone Brigade - Influencers, Affiliates, Content Creators

These are the ones spreading the word:

Success here means being at the mercy of the platform and their algos, and the ever-changing whims of the audience.

Bottom Rung: Ads

Yep, advertising. For many, it’s the primary money-maker, but it’s a fickle beast.

You’re paying to get in front of people, hoping to make more back in sales.

So, what’s the point?

Where you sit in this hierarchy/pyramid matters. Higher up means more stability, more power.

If you’re selling info products or promoting stuff as an affiliate, you’re playing a game where the rules are subject to change. You’ve got to hustle and adapt.

Understanding this pyramid isn’t about being cynical. It’s about being smart.

Figure out your best strategy based on where you stand and what type of control you want over your business.

And look, I can’t stress this enough - get serious about building your email list.

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

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