The Gary Halbert Way

Gary Halbert was a copywriting genius, but above all, he was a master at selling himself. That’s a lesson most of us forget. We think we’re in the business of our products or services. But really, we’re in the business of ourselves.

Halbert’s boldness and self-promotion might seem arrogant at first. But look closer - it’s about confidence!

Think of your favorite athletes or performers - they exude a presence that makes you remember them. That’s what self-promotion done well can do.

Of course, there’s work behind the swagger.

Halbert never stopped honing his craft. Every hurdle became a lesson.

His words weren’t just clever; they were designed to sell.

That’s the point: nothing matters until you make that sale.

If we take Halbert’s lesson seriously, it makes us focus on what truly moves things forward.

How to channel this for yourself

• Find your unique voice. Not copying, but being authentically bold.
• Get damn good at what you do. Self-promotion is empty without skill.
• Make every action outcome-driven. Does it help you sell?

Gary Halbert wasn’t for everyone. But his single-minded focus and willingness to stand out have a lot to teach us.