Solo ads vs. other paid traffic - what's the difference?

Solo Ads vs. The Usual Suspects: Know the Tradeoffs

Solo ads are like renting an audience for a quick message. Facebook Ads, Google Ads, etc., are about building your own audience over time. Big difference.

Here’s what matters:

• Targeting: Done For You or DIY? Solo ads mean you’re paying for the list owner’s audience targeting work. With other platforms, it’s your job to figure out who to reach.

• Need Speed? Solo Ads Deliver. They can get you in front of people FAST. Big platforms have review processes, so results take longer.

• Cost: It’s Not Just the Click Price: Solo ads CAN be cheaper per click, but a bad list burns money. With Facebook or Google, you can start smaller and optimize, even if it takes longer.

The Bottom Line:

Solo ads are a speed play, but you’re betting on the list owner’s reputation. Other paid traffic takes more work, but you gain control in the long run. Choose wisely based on your goals AND your skillset.