Hi, it’s Tim here…
You’ve seen him.
The guy who seems to be everywhere.
His face fills your feed, his name pops up in conversations, and somehow - he’s booked solid.
But when you finally hear him speak, you can’t help but think:
“Wait… that’s it?”
Meanwhile, you’ve put in the hours.
You’ve studied, practiced, improved.
You’re the real deal.
And yet… your inbox is quiet. Your calendar has space.
That kind of frustration cuts deep.
It’s not fair, right?
I get it. I’ve been there.
Wondering what the “everywhere guy” knows that I don’t.
And when I finally figured it out, the answer stung:
The world doesn’t automatically reward competence.
It rewards clarity.
It rewards the person who shows up as the expert - not necessarily the one who is the most expert.
The Great Competence Trap
We’ve all been taught the same story:
Get good enough, and people will notice.
Do great work, and rewards will follow.
But in the noisy, distracted world of business, that’s a dangerous fantasy.
Brilliance in private doesn’t pay the bills.
The market doesn’t grade your knowledge - it measures your visibility and clarity.
It pays the person who can explain their value in a way that makes people stop, listen, and trust.
That’s the real difference between you and the “everywhere guy.”
He might have 10% of your expertise, but he’s wrapped it in 100% clarity.
He has a simple, confident answer to the question:
“Why should I listen to you?”
So… how do you do that without becoming a loud, self-promoting caricature?
The answer is simpler than you might think.
The Power of the Small Book
The single most effective way to show up as the expert is… a book.
But not the kind that makes you break out in a cold sweat.
Not a 400-page “someday” project that lives forever in your drafts folder.
A short, simple, strategic book.
A small book changes everything because it changes how people see you.
Once you’re the author of a book on your topic, you’re no longer just “another provider.”
You’re the person who wrote the book on it.
It’s your quiet authority amplifier.
A calling card that does the heavy lifting for you.
Think about it:
It’s proof of thought.
You’ve not only done the work - you’ve thought deeply enough to explain it clearly.It’s a physical footprint.
In a world of vanishing digital content, a book stays. It gets passed around. It’s remembered.It travels further than you do.
Your book can be in rooms you’re not in. It speaks for you - on a plane, a desk, a shelf.It builds trust at scale.
Reading your book feels like spending time with you. By the time someone reaches out, they already know you.
You can be brilliant and invisible…
or visible and valuable.
Your choice.
That’s the idea behind my book, The Automatic Lead Machine.
It’s about how one short, strategic book can quietly do your marketing for you - attracting clients, building trust, and positioning you as the go-to expert… automatically.
Even if you never read it, remember this:
You don’t get paid for being the best.
You get paid for being the one people think of first.
A short, smart book can make that happen.
FAQ
"But I'm not a writer..."
You don't have to be. This isn't about becoming an author - it's about clearly explaining what you already know. If you can talk to a client, you can write this book. Think of it as a structured conversation, not a novel."I don't have time to write a book."
That's exactly why you should. A short, strategic book can be finished in a weekend when you use the right framework. It's not an art project - it's a marketing asset that saves you time later."If I give away my best ideas, why would anyone hire me?"
Because people don't hire you for information - they hire you for implementation. Your book gives them the what and why, even the how. They'll come to you for the individual, customized implementation of the exact how."Does this really work for my industry?"
If your business relies on trust and expertise - yes. Consultants, coaches, advisors, freelancers... a book works anywhere your mind is the product."Why a short book?"
Because no one finishes long ones. A concise, helpful book gets read. And being read is what builds relationships - and leads.Final Thought
The short book isn’t just a marketing trick.
It’s a filter, a magnet, and a mirror.
It attracts the right people, repels the wrong ones, and reflects the clearest version of your thinking.
And in today’s world, that kind of clarity is priceless.
Best,
Tim
The Automatic Lead Machine
- 馃敟 Attract Clients 24/7: Discover the simple system that generates buyer-leads while you sleep.
- 馃殌 Skip the Lead-Chasing Grind: Finally, a predictable way to get qualified buyers coming to YOU.
- 馃弳 Become the Trusted Authority: Position yourself as the expert and command premium prices.