Search Intent: Understanding Your Audience

Before diving into specific keywords, think about what problems your ideal customer is desperate to solve. Are they looking for:

• Ways to make extra income: “side hustle ideas,” “make money from home,” etc.
• Specific skills: “affiliate marketing for beginners,” “how to build an email list”
• Product reviews: “[product name] review,” “[product name] vs [competitor]”
• Success stories: “how I made my first $1,000 online”

Targeting the Right Stages of Awareness

• Top-of-funnel: These are broad, informational keywords attracting people with a general interest (ex: “what is affiliate marketing”)
• Middle-of-funnel: People are looking for solutions, comparing options (ex: “best affiliate programs for beginners”)
• Bottom-of-funnel: Searchers are ready to buy (ex: “[product name] discount code”)

Keyword Research Tools

Don’t just guess! Here are a few tools (many have free plans) to find out what people actually search for:

• Google Keyword Planner: The classic. See search volume and competition level.
• Ahrefs: More advanced, shows you what keywords your competition ranks for.
• Answer the Public: Helps discover long-tail, question-based keywords.
• Also see: Ubersuggest, SEMrush.

Specific Keyword Categories with Examples

• General BizOpp/MMO:
  • “make money online”
  • “passive income ideas”
  • “work from home jobs”
• Niche-Specific:
  • [your niche] + “affiliate programs” (ex: “yoga affiliate programs”)
  • “how to start affiliate marketing in [niche]”
• Product-Focused:
  • “[product name] review”
  • “[product name] bonus”
• Long-Tail Keywords: These are less competitive, often easier to rank for:
  • “how to make money online without a website”
  • “best affiliate marketing courses for moms”
  • “can you really make money on WarriorPlus”

Bonus: Incorporate “local” keywords to reach people in your area. Ex: “[niche] affiliate marketing in [city]”

Important Notes

• Balance high volume and low competition: Aim for a sweet spot where there’s some search demand, but not overwhelming competition.
• Don’t forget about related products/services: Think about what else your ideal customer might buy (web hosting, email marketing tools, etc).
• SEO is a long game: Be consistent with great content using your chosen keywords, and you’ll see your search traffic grow over time!