Tim Ikels - Creator, Publisher, Marketer

Rank And Rent: Local Lead Generation Business Model (Local SEO)

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We’re all looking for ways to help businesses and make some money while doing it. The “Rank & Rent” online business model has been popping up as a way to do just that. Here’s the gist:

  1. Make a simple, focused website. Pick a specific service needed in your area (like plumbing, roofing, etc).
  2. Get it to the top of Google for local searches. That’s the tricky part, but it’s all about knowing the right keywords and a few SEO tricks.
  3. Rent your site to a local business. Now they get all the leads, and you get a recurring paycheck.

Is it worth the effort?

Like anything, there are pros and cons. It can definitely be a nice source of mostly passive income, and you’ll learn a lot about online marketing along the way. Plus, you’re genuinely helping a local business, which feels good.

But - and here’s where I get a little skeptical - the Rank & Rent model dances right on the edge of Google’s preferences.

Google likes to show real businesses at the top of local searches, not just sites designed to capture leads.

This means there’s a risk of your site getting bumped down the rankings, which would mess up your whole plan.

What is the Rank & Rent Model?

At its core, the Rank & Rent model involves:

  1. Building and Ranking a Website: You create a niche-specific website and optimize it for local search engine rankings (SEO). Your goal is to make it rank highly in Google search results for keywords relevant to local businesses in a specific area.
  2. Renting the Website (or Selling Leads): Once the website starts attracting significant traffic, you can either:
    • Rent it out to a local business operating in your chosen niche. They pay a recurring fee for leads generated.
    • Sell the leads directly to lead generation (CPA) affiliate networks.

Key Advantages of the Rank & Rent Model

Understanding the Value Proposition

The R&R model aims to generate leads for local companies.

This differs from a traditional agency model where you’d help businesses directly with their SEO. Instead, you create your own lead generation assets and either rent them to a single company or sell the leads to various buyers.

How Rank & Rent Works

The R&R process generally follows these steps:

Rank & Rent SEO vs. “Normal” SEO

R&R focuses on local keywords with lower competition for faster, easier wins. This makes the model attractive but also underscores the importance of adaptability as search engine algorithms change.

The Shifting Landscape

Another thing to consider is that the smartest players in this game are starting to use paid ads (pay-per-click) on top of the whole SEO effort.

This makes it more expensive but a lot more predictable - Google loves it when you use their ad service.

Pros & Cons of the Rank & Rent model

What I Like About Rank & Rent

What Makes Me Hesitant

My Two Cents

This whole lead generation thing is a valuable skill to have, whether you use Rank & Rent or go a different route. My ideal is to focus on building a direct relationship with the business and ditching the dependence on Google altogether. If you can get paid ads (PPC) working, you’re way ahead of the game.

This Rank & Rent model is worth experimenting with, especially if you’re interested in how online marketing and lead generation actually work. Just remember that, like everything in this ever-changing world of online business, it’s important to adapt. Don’t get too attached to a single method.

The bottom line is: learning how to generate leads for local businesses is a superpower. Whether you build websites and rent them, do full-service marketing, or find some other creative mix, there’s big potential here.

What’s your take on all this?

Would love to hear your experiences if you’ve tried Rank & Rent!

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

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