Preeminence: The Strategy To Become The Obvious, Go-To Choice

Forget competing. Become THE authority. That’s the strategy of preeminence pioneered by marketing legend Jay Abraham, and it’s way smarter for the long game than fighting everyone else in your space.

Here’s how it works

• Genuine care and value are key. Focus less on what you get, and more on what you give. Solve your customers’ biggest problems, even if it means they don’t pay you (at first).
• Thought leadership is powerful. Become the expert, the teacher. Share your knowledge freely, guide people to the best decisions.
• Building trust is everything. Be honest about your strengths, and even your weaknesses. Customers respect that, and it makes your bond stronger.
• Elevating the customer experience is non-negotiable. Make them feel good doing business with you. This breeds loyalty no amount of marketing can buy.

So why does this strategy of preeminence work so well?

• Strong brand reputation is priceless. People will line up to work with the best.
• Enhanced customer loyalty pays off. Happy customers stick around, and care less about price.
• Commanding higher prices is possible. When you’re the obvious top choice, price is secondary.
• Increased referrals are a given. People naturally rave about businesses that overdeliver.
• Long-term business success is the goal. Preeminence isn’t about quick wins, it’s about building something that endures.

How to actually DO preeminence:

• In-Depth Market Knowledge isn’t just demographics. Talk to your customers. What keeps them up at night? What would be their dream solution? Understanding THAT is your edge.
• Proactive Education isn’t boring. Blog posts, short videos, no-nonsense guides. Make it easy to digest, packed with value they can use RIGHT NOW.
• Results-Oriented is about proof. Don’t just say you’re great - have case studies, testimonials, real-world numbers that show how much you’ve helped others.
• Risk Reversal means taking the leap for them. Guarantees, free trials, anything that makes saying ‘yes’ a no-brainer. Then overdeliver so much they can’t imagine going back.
• Finding Untapped Opportunities means going deeper. How can you serve your existing customers even better? What problems have they not even mentioned yet? Solve THOSE, and you become indispensable.

It might sound counter-intuitive, but focusing on being the BEST is the smartest long-term business move.