Tim Ikels - Creator, Publisher, Marketer

Bob Serling's Power Copywriting Formula

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Below you can find the summary and steps of Bob Serling’s Power Copywriting Formula.

To my knowledge, the formula was first published through Bob Serling’s work “Power Copywriting For The Internet”.

The copyright holder was the “Internet Marketing Center”, a company that Bob sold - as Bob shared with me in a private LinkedIn conversation - and later re-sold, before it was shut down.

If you’d like to review the original work and product, I recommend conducting a quick Google search for the following search term:

Power Copywriting For The Internet by Bob Serling A Step-By-Step Guide To Writing Million-Dollar Advertising Copy

According to Marlon Sanders, this formula had a significant influence on the development of his own copywriting formula.

Here’s the formula, along with the four prerequisites…

32-Step Formula - Specifically For Long-Form Sales Pages

The formula starts with 4 prerequisites:


The 32 Steps

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