The Rise of the Penpreneur:
Why One Short Book Beats All the Funnels

By Tim Ikels · Last Updated:

Tim Ikels - Profile Hi, it’s Tim here…

There’s a funny paradox in business right now.

Everyone’s chasing the latest shiny marketing trick - ads, funnels, reels, cold DMs.
And yet, the people who quietly win?

They pick up a pen.

Not to write a 400-page memoir.
Not to become a “bestselling author.”

Just one short book.

A book built to attract clients.

I call them Penpreneurs.

Entrepreneurs who turn pen and paper into their most valuable business asset.
Not a post. Not a funnel. Not a webinar.

A book.


Why the Pen Works (When Everything Else Feels Like Work)

A book has a strange kind of power.

People respect it.
They save it.
They pass it around.

No one prints out your Instagram carousel and keeps it on their desk.

But a short book?
It travels.
It builds trust before you’ve even met.

It makes the introduction you could never cold-email your way into.

That’s why one small book can outperform all the clever funnels combined.


From Hamster Wheel to Asset

I used to be on the same hamster wheel as everyone else.
Hustling. Chasing. Hoping.

Then I asked a different question:
“What if the answer isn’t more activity… but one asset that works for me?”

That’s when I wrote my first short book.

And suddenly, I stopped chasing.
Clients started coming to me.
Pre-sold.
Ready.

That book became my Automatic Lead Machine.


Who This Is For

If you’re a coach, consultant, or service provider…
If you’re tired of complexity and craving predictability…
If you want an asset that attracts your best clients without hustle…

Then maybe it’s time to become a Penpreneur.


FAQ (because people always ask)

Q: Do I need to be a “writer”?
No. You just need a clear message. The rest is structure.

Q: How long should it be?
Short. 80–100 pages is plenty. Nobody wants a novel.

Q: Why not just use ads or webinars?
Because those expire. A book compounds.


The Invitation

If you’re ready to stop chasing and start attracting…
If you want your own Automatic Lead Machine…

👉 Get my book - The Automatic Lead Machine - here.

It’s short. It’s simple. It works.


Share this with a friend who needs to pick up a pen.
Because a book is still mightier than a funnel.
Or a webinar.
Or anything else.

Best,
Tim

The Automatic Lead Machine - Book Preview

The Automatic Lead Machine

  • 🔥 Attract Clients 24/7: Discover the simple system that generates buyer-leads while you sleep.
  • 🚀 Skip the Lead-Chasing Grind: Finally, a predictable way to get qualified buyers coming to YOU.
  • 🏆 Become the Trusted Authority: Position yourself as the expert and command premium prices.