Tim Ikels - Creator, Publisher, Marketer

The PAS Copywriting Method: Turn A Problem Into A Sale

Published: · Updated:

PAS stands for Problem, Agitate, Solution. It’s a simple way to write ads and salesletters that work.

PAS - Problem, Agitate, Solution - Copywriting

Here’s how:

  1. Name the problem. What pain does your customer feel?
  2. Twist the knife. Make them feel how bad that problem is.
  3. Offer the cure. Your product is the answer.

Why it works:


Not for everything: Sometimes, just listing the benefits is enough.

But when people don’t realize they have a problem yet, PAS wakes them up.

Ready to try it?

Focus on solving problems, not just features. That’s how you make sales.

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

==> Free resources here ($0.00)