The PAS Copywriting Method: Turn A Problem Into A Sale

PAS stands for Problem, Agitate, Solution. It’s a simple way to write ads and salesletters that work.

Here’s how:

1. Name the problem. What pain does your customer feel?
2. Twist the knife. Make them feel how bad that problem is.
3. Offer the cure. Your product is the answer.

Why it works:

• Gets their attention. People care more about their problems than your product.
• Builds desire. Once they feel the problem, they’re desperate for relief.

Example:

• Problem: Starting an online business is hard.
• Agitate: Most people fail because they don’t have the right steps to follow.
• Solution: My course teaches you the exact system, so you don’t waste time and can start making money fast.

Not for everything: Sometimes, just listing the benefits is enough.

But when people don’t realize they have a problem yet, PAS wakes them up.

Ready to try it?

• Pick one product. Start with something simple.
• Write a short ad using PAS.
• Test it! See if it gets more clicks and sales than your old ads.

Focus on solving problems, not just features. That’s how you make sales.