Hi, it’s Tim here…
My fancy, high-tech coffee maker broke down.
Twice. In five months.
It promised to do everything - grind, brew, froth, program itself.
Instead, it gave me complexity, frustration, and bad coffee.
I replaced it with a simple machine that does one thing: make great coffee. It has one button.
It has never failed me.
This isn’t about coffee. It’s about your business.
The Disease of ‘More’
Everyone’s obsessed with more features, more channels, and more complexity.
Worse yet: we’re told to do it all.
Does this feel familiar?
- One week, you’re all-in on social media.
- The next, you’re building a complex funnel.
- Then it’s a podcast, a course, a new service…
The result?
You’re spread thin, making little progress everywhere and achieving mastery nowhere.
You’re busy, but not productive. Your message is diluted and nobody hears it.
This is the path to burnout, not breakthrough.
There is a simpler, more powerful way.
One Problem. One Solution. For One Target Market.
This is the philosophy.
It’s the key to clarity, impact, and attracting better clients with a message that cuts through the noise.
It means choosing to solve one specific problem exceptionally well.
The Litmus Test for Focus
To find your “one thing,” you don’t need a spreadsheet.
You need to answer a few simple questions.
- What is the one problem you can’t stop thinking about?
- Who is the one group of people you’d be thrilled to serve?
- If you could only be known for solving one thing for the next 10 years, what would it be?
The goal isn’t just to find something you’re passionate about. It’s to find a problem where there is real, existing demand. (As I discuss in The Demand Factor).
It takes courage to say, “I do this one thing, and nothing more.”
But that’s where excellence lives.
The Three Steps to Unbreakable Focus
Ready to find your one thing?
Here’s how:
1. Define Your One Person.
Who is your product really for?
Get specific. Imagine a single person.
What keeps them up at night? What are they secretly hoping for?
Who do you genuinely enjoy helping?
Focus on who benefits most from your unique genius.
2. Isolate Their One Painful Problem.
Don’t list all their problems. Find the one that causes the most pain.
The one they’d gladly pay to make disappear.
The one that, if solved, makes all their other problems easier.
Which problem matches your skills so perfectly it feels like destiny?
3. Create Your One Elegant Solution.
Design a solution that solves that single problem directly. No fluff. No extra features.
Just a clean, effective answer that makes your ideal person say, “This is exactly what I was looking for.”
Your work should be like my simple coffee maker. It does its job perfectly.
That is the secret to building something that matters.
What Do You Want to Be Known For?
Let’s cut through the clutter.
What is the one problem you want to be known for solving?
When you have your answer, everything else gets simpler. Your marketing, your products, your entire business.
You stop chasing every shiny object and start building a legacy.
So: What’s YOUR One Focus?
Best,
Tim
P.S. My entire business is built on this “One Thing” philosophy.
The problem I solve is helping business owners and service providers get a predictable flow of high-quality leads.
The solution is a simple, asset-based system that works 24/7.
I wrote a book about it. It’s called The Automatic Lead Machine.
If you want a lead generation system that is simple, reliable, and powerfully effective - without the complexity - this is for you.
The Automatic Lead Machine
- 🔥 Attract Clients 24/7: Discover the simple system that generates buyer-leads while you sleep.
- 🚀 Skip the Lead-Chasing Grind: Finally, a predictable way to get qualified buyers coming to YOU.
- 🏆 Become the Trusted Authority: Position yourself as the expert and command premium prices.