Hi, it’s Tim here…
If you’re a coach, consultant, or service provider, you know the feeling all too well.
It’s the “Sunday Scaries” on a whole new level. The nagging anxiety about where next month’s clients will come from. The rollercoaster income that makes it impossible to plan.
This is The Hard Way.
It’s chasing leads on social media, fighting for scraps of attention. It’s “hope marketing” - posting content and praying the right person sees it. It’s spending hours on “free” strategy calls that go nowhere, leaving you drained and discouraged.
It’s a hamster wheel. And frankly, it’s exhausting.
But what if there was another way? A system that works for you, instead of because of you.
That’s The Smart Way. And it all starts with a simple, powerful shift in your thinking:
Stop chasing clients. Make them come to you, pre-qualified, pre-motivated, and pre-sold.
The $5 “Seriousness Test”
Let’s be honest. The biggest problem with most marketing is the quality of the leads.
You’re told to offer a “freebie” - a PDF, a checklist, a webinar. And you get a list full of digital hoarders and tire-kickers who love free stuff but will never, ever buy. It’s a list of liabilities, not assets.
The Smart Way is to move the free line. Instead of a free PDF, you offer your premium expertise packaged in a short, powerful book… for just $5.
This isn’t about the revenue. It’s about the filter.
The simple act of a prospect pulling out their credit card for a $5 book is the single greatest “Seriousness Test” in marketing.
In that one moment, they transform from a passive “lead” into a proven buyer. They have raised their hand and said, “I have this problem, and I am willing to invest money to solve it.”
You’ve instantly filtered out 99% of the time-wasters and attracted the very person who is most likely to become your next high-value client. And because you sell it directly, you get their name, their email, and a flashing neon sign that says, “Pay attention to me!”
The Trust Accelerator: From “Who Are You?” to “Take My Money!”
Okay, so you have a proven buyer. Now what?
This is where your little book works its magic. You’ve earned their most precious asset: their focused attention.
For the next few hours, while they read, you are their trusted guide.
- They learn your story, your philosophy, and your unique approach.
- You walk them through their problem, demonstrating your expertise with every page.
- You’re not selling; you’re helping. You’re giving them “a-ha” moments and genuine value.
Your book becomes a multi-hour consultation that they paid you for.
By the time they finish the last chapter, they’re not just a lead. They’re a believer. They’ve been immersed in your world, they understand your value, and they trust you. The “know, like, and trust” factor that takes months to build on social media is accomplished in a single afternoon.
When they are ready to fully solve their problem, you are no longer an option. You are the only option.
The Profit Flywheel: Getting Paid to Build Your Perfect Client List
Here’s where The Smart Way becomes truly unstoppable.
When you sell your book through your own simple funnel, you can add a related, high-value upsell offer immediately after their initial purchase. Maybe it’s an audiobook, a workshop, or a toolkit.
This is the engine of a Self-Liquidating Offer. The goal isn’t to get rich off a $5 book. The goal is for the total revenue from the book and the upsell to completely cover the cost of the ads you run.
Think about what this means.
You are building a list of perfect, proven buyers… for free.
Your marketing is no longer a cost center. It’s a self-funding Profit Flywheel. Every dollar you put into ads comes right back out, and as a “waste product,” you get a steady, predictable stream of your ideal clients.
Want more clients? Just turn the ad dial up. Need to take a vacation? Turn the dial down.
You are no longer chasing. You are in control.
Ready to Build Your Machine?
This isn’t a theory. It’s a blueprint.
My new book, The Automatic Lead Machine: Generate Buyer-Leads 24/7 With One Short Book, is the complete, step-by-step manual for building this exact system in your business.
I’ll show you precisely how to plan, write, and launch your “perfect client filter” book and hook it up to a self-funding funnel that ends the client chase forever.
If you’re tired of The Hard Way and ready to embrace The Smart Way, this is your next step.
Best,
Tim
The Automatic Lead Machine
- 🔥 Attract Clients 24/7: Discover the simple system that generates buyer-leads while you sleep.
- 🚀 Skip the Lead-Chasing Grind: Finally, a predictable way to get qualified buyers coming to YOU.
- 🏆 Become the Trusted Authority: Position yourself as the expert and command premium prices.