The Launch Trap:
Why Finding New Leads Beats New Offers

By Tim Ikels · Last Updated:

Tim Ikels - Profile Hey, Tim here…

If you feel like you always have to come up with the next big thing just to stay alive - this is for you.

Launching again and again.
Always chasing what’s hot.
It’s like running on a treadmill that never stops.

Exhausting, isn’t it?

That’s the Launch Trap: the belief that the only way forward is by creating yet another offer.

But… what if you didn’t have to?


The Beauty of a Proven Offer

Let’s say you’ve got a short book that brings in leads.

It works.
People buy it.
It solves a problem.

That’s gold.

So the real question is:

Do you actually need another offer… or just more new people seeing the one you already have?


Option 1: Find New People

This is the simple path.
The hard work’s done - you’ve already built something that works.

Now it’s just about getting it in front of more people.

Here’s why this wins:

  1. No new creation required. You’re scaling, not starting over.
  2. Sharper marketing. You already know who it’s for, why it sells, and what resonates.
  3. Lower risk. Proven offer, proven conversions. The only variable is audience size.

Practical ways to find new people:


Option 2: Launch Something New

Of course, creating a new offer feels exciting. Fresh ideas, new energy.

But here’s the reality:

Sure, sometimes a new offer makes sense.

But for most people, most of the time?

It’s just a clever way of procrastinating on what really works: reaching more people.


Which Is Easier?

If your current offer is already working, the smartest move is simple:
Get more people to see it.

That’s leverage.
That’s momentum.

New offers can wait.


The Real Secret: Do Both - But in Phases

It’s not either/or forever.
Think sequence, not choice.

First, expand the reach of your proven offer.
When you’ve pushed it as far as it can go… then create something new.

Focus on the right thing, at the right time.


The Bottom Line

If you’ve got a solid, high-converting offer - like a short, powerful book - focus on finding new people before you invent something else.

That’s the easiest way to grow.

Later, you can add new offers.
But don’t fall into the trap of thinking you have to keep creating to stay in the game.


Want Evergreen Leads on Autopilot?

Check out The Automatic Lead Machine: Generate Buyer-Leads 24/7 With One Short Book.

I’ll show you how to turn one short book into a simple, evergreen system that brings you buyer-leads every day - automatically.

👉 Learn more here.

Best,
Tim

The Automatic Lead Machine - Book Preview

The Automatic Lead Machine

  • 🔥 Attract Clients 24/7: Discover the simple system that generates buyer-leads while you sleep.
  • 🚀 Skip the Lead-Chasing Grind: Finally, a predictable way to get qualified buyers coming to YOU.
  • 🏆 Become the Trusted Authority: Position yourself as the expert and command premium prices.