Info Products ('How To' Style): Perfect to Grow a Business

Forget complex business models. If you want to make money with minimal overhead and hassle, solve problems with short, helpful ‘how-to’ digital info products.

These reports, guides, and ebooks make also for a perfect lead magnet.

Let’s dive in:

Why Go The ‘How-to Info Product’ Route?

• Easy-peasy creation. Your expertise is the asset, not fancy production.
• Marketing is a breeze. You know exactly what your customer needs, and your product matches that need perfectly.
• Big profits, tiny costs. Digital goods mean no manufacturing or shipping.
• Scale as you wish. No need for extra inventory or staff to sell more.
• Affiliates love you. Low costs mean you can pay out generous commissions.
• Keep it simple. No complicated operations, just make great content and get it to your people.
• Build your product line. Solve more and bigger problems, create upsells, grow your income.
• Own your audience. Sell direct, gain trust, no middlemen needed.
• Advertising without pain. Forget strict regulations - promote your info products via email easily.

‘How-to Info Products’ Are How You Start Winning Customers

These little problem-solvers are absolute gold:

• You prove you’re the real deal. Help them with something small, they’ll trust you with the big stuff.
• Low price = easy “yes”. Get new customers on board quickly.
• Leads galore. Anyone buying a “how-to” is already hot for your niche.

How To Make Your First ‘How-to Info Product’

1. What do your customers struggle with? Answer that in your product.
2. No fluff. Just the essential steps to get the result.
3. Format matters. Ebook, video, checklist – whatever works best.
4. Price it to sell. More buyers = more chances to upsell later.

Online? Offline?

Most info marketing happens online, which is awesome. But remember, it’s not the only way.

Online is King (for good reasons)

• Boom! Reach everyone. The internet means your stuff isn’t stuck in a local store.
• Always open. Customers learn at 3 AM in their pajamas if they want. Your biz never sleeps.
• Robots do the work. Set it up once, and it sells while you relax (mostly).

Why stepping offline still matters

• Some things feel better in your hands. A physical book or course kit has a special touch.
• Face-to-face. Workshops make your knowledge come alive through interaction.
• 1-on-1 = Big bucks. Clients will pay top dollar for you to solve their specific problems.

Bottom line: Digital is your foundation. But a sprinkle of offline can make what you offer even more special.

Info Marketing Vs Info Publishing

Info marketing is like building a lemonade stand. You’ve got a recipe, and people thirsty for your specific flavor pay you for it. You sell that knowledge directly - ebooks, courses, whatever helps your customers solve a problem.

Info publishing is like writing a cookbook. You share your lemonade recipes, but the main goal isn’t selling each glass. It’s about teaching others, becoming the lemonade authority. People might see that book, trust you, and then seek you out for supplies, new recipes, or your fancy lemonade workshops.

See the difference? Both involve your lemonade knowledge, but one’s about the cash register, the other’s about building a reputation that might lead to sales later on.

They can mix, of course. Authors can use info marketing tricks to sell a book. Info marketers can write awesome, free stuff to get people hooked. It’s just about which cart you put in front of the horse.

The Takeaway

Want a business that delivers value and grows with minimal effort? Short “how-to” info products are your answer.

Ready to build your own ‘how-to info products’ success story?