Income-Producing Actions: A Practical Guide

Forget everything you know about online business. Generating revenue in an online business boils down to two simple things:

1. Get attention (traffic generation)
2. Make sales (conversion)

Traffic Generation: Where to Find Your Customers

• “Free” Traffic: Create helpful content (blog posts, videos, social media updates) on platforms your ideal customers already use. Be patient - this is a long game.
• Paid Traffic: Target ads on platforms like Facebook, Google, etc. This is faster but requires careful strategy and ad testing.
• Partner Traffic: Affiliates and JVs can be a very powerful source of very targeted, pre-qualified, pre-disposed, and pre-warmed traffic.

Quick note: “partner traffic” and “paid traffic” are not the same. Paid traffic is always cashflow-negative, at least in the very short-term. Partner traffic can be very lucrative and is almost always cashflow-positive.

Build Trust Before Selling

Most people won’t buy immediately.

Focus first on:

• Building Relationships: Be genuinely helpful. Provide value, offer solutions. Become the expert your audience trusts.
• Pre-selling: Once you have trust, recommend products you truly believe in (affiliate marketing is perfect for this!).

Income-Boosting Action Plan

Here’s where to focus your energy:

• Traffic Generation
  • Figure out where your audience spends time online (forums, specific social media, search queries, etc.)
  • Experiment with both paid ads and free content creation
  • Capture their contact information as soon as possible to be able to follow-up with them
• Building Trust
  • Send helpful emails to your list
  • Provide top-notch customer support
  • Share success stories and testimonials
• Improve Your Offers
  • Create or find better products that truly solve customer problems
  • Make your offers irresistible!
  • Work on your sales copy/writing

Bottom Line

Consistent action is KEY. Create a powerful strategy, work primarily on these income-producing actions, master them, and watch your business grow!