How to Create and Sell Digital Products in One Day: A Pragmatic Guide
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This blog post is based on a video by Marlon Sanders, who outlines a process for creating and selling digital products at lightning speed. The underlying principles are really worth considering.
Step 1: Find Underserved Topics and Unmet Needs
- Look for places where people are struggling to find the right answers or solutions.
- Stick to areas you have some knowledge and genuine interest in.
Step 2: Identify the Need
Ask some direct questions and really listen to what people are struggling with. Marlin recommends surveys, but simply talking to folks can do the trick.
Step 3: Gather Input
Dive into some books or videos on your topic. Don’t just consume—take notes and get your own ideas flowing. Brain dumps are your friend at this stage.
Step 4: Organize Your Talking Points
Take your pile of notes and lay them out randomly. Don’t worry about perfect order.
Step 5: Refine and Reorder
Now pick out the most valuable and practical talking points. Create a logical flow with a problem-solving focus.
Step 6: Hit Record!
No need for an elaborate script. Use your outline and speak conversationally. Demonstrating things visually often works wonders.
Step 7: Use Toggles to Create Your Product Fast
Tools should simplify, not complicate. Toggles can be a handy way to structure your content if they fit your approach.
Step 8: Add Bonuses to Increase Value
Bonuses shouldn’t be clutter. Make them genuinely extend the usefulness of your core product.
Step 9: Get Paid Before You Create (Try Before You Buy)
Prove your value upfront. Give people a taste of what you offer through free content, then allow them to buy in for more depth.
Additional Comments
- Money loves speed: The faster you can create and sell your product, the better.
- Speed matters less than substance: A valuable product created in a day can be great, but don’t sacrifice quality for speed. Your product should provide real value to your customers. So don’t just focus on creating something to sell; focus on creating something that will help people.
- Focus on the problem, not the product: Make sure you’re solving a significant issue for your audience.
This approach might not be about instant wealth, but it’s a practical path to create offerings people will actually benefit from.
Stay awesome,
Tim
P.S. Questions or comments? Reply via email.
P.P.S. Want to start and grow an online business on YOUR terms?