How to Create and Sell Digital Products in One Day: A Pragmatic Guide

This blog post is based on a video by Marlon Sanders, who outlines a process for creating and selling digital products at lightning speed. The underlying principles are really worth considering.

Step 1: Find Underserved Topics and Unmet Needs

• Look for places where people are struggling to find the right answers or solutions.
• Stick to areas you have some knowledge and genuine interest in.

Step 2: Identify the Need

Ask some direct questions and really listen to what people are struggling with. Marlin recommends surveys, but simply talking to folks can do the trick.

Step 3: Gather Input

Dive into some books or videos on your topic. Don’t just consume—take notes and get your own ideas flowing. Brain dumps are your friend at this stage.

Step 4: Organize Your Talking Points

Take your pile of notes and lay them out randomly. Don’t worry about perfect order.

Step 5: Refine and Reorder

Now pick out the most valuable and practical talking points. Create a logical flow with a problem-solving focus.

Step 6: Hit Record!

No need for an elaborate script. Use your outline and speak conversationally. Demonstrating things visually often works wonders.

Step 7: Use Toggles to Create Your Product Fast

Tools should simplify, not complicate. Toggles can be a handy way to structure your content if they fit your approach.

Step 8: Add Bonuses to Increase Value

Bonuses shouldn’t be clutter. Make them genuinely extend the usefulness of your core product.

Step 9: Get Paid Before You Create (Try Before You Buy)

Prove your value upfront. Give people a taste of what you offer through free content, then allow them to buy in for more depth.

Additional Comments

• Money loves speed: The faster you can create and sell your product, the better.
• Speed matters less than substance: A valuable product created in a day can be great, but don’t sacrifice quality for speed. Your product should provide real value to your customers. So don’t just focus on creating something to sell; focus on creating something that will help people.
• Focus on the problem, not the product: Make sure you’re solving a significant issue for your audience.

This approach might not be about instant wealth, but it’s a practical path to create offerings people will actually benefit from.