How much do solo ads cost, and how much should I expect to spend?

The Real Cost of Solo Ads: It’s Not Just the Clicks

Solo ads can be tempting when you need traffic fast. But don’t get hung up on finding the cheapest clicks. Here’s why:

• Price Isn’t Quality: Sure, you can find $0.35 clicks. You’ll likely waste every penny. A good list owner, even at a slightly higher price, can deliver traffic that actually converts.

• Buying Blind is Expensive: Instead of blowing your budget on one big ad, do test buys with several sellers. See whose list responds best to YOUR offer. That’s smarter spending.

• Focus on the ROI, Not the Upfront: If a solo ad costs more, but gets you twice as many sales, you’re winning. Track everything, understand what quality traffic looks like for YOU, and THEN optimize where you invest.

Think of solo ads like hiring a team for a short-term project. You’re paying for their network.

Choose wisely, and the results will follow.