How do I create content that converts?

How to Make Content That Doesn’t Just Get Clicks, But Gets SALES

Content is your affiliate marketing foundation. But most content is fluff. Here’s how to make yours actually WORK:

• Pain is Power: Don’t guess what people want, KNOW their struggles. What keeps them up at night? Answer THAT.
• Benefits, Not Features: Nobody cares about specs. They care how a product makes their life BETTER. Paint that picture.
• Don’t Be Boring: Stories stick. A touch of humor helps. Inject some personality, so people don’t scroll on by.
• Tell Them What to Do: “Check this out” isn’t enough. Guide them to the click, the sign-up… make it obvious.

And about “search intent”… Yeah, it’s very important:

Search Intent: The Mind of the Searcher

Think of it like this: every time someone types something into Google, they’re not just looking for info, they’re revealing a deeper need. Your job is to crack that code:

• The “I Need to Know” Crowd: These are your basic fact-seekers. Tutorials, definitions, that kind of thing.
• The “Should I Buy This?” Searchers: They’re deep in comparison mode. Reviews, best-of lists… this content gets them closer to a decision.
• The Urgent Problem People: Think “how to fix leaky faucet NOW”. They want a solution, fast, and may be open to buying something to get it.

Why This Matters for Affiliate Marketers

• Meet Them Where They Are: Content about fancy camera features won’t land if they’re just searching “best camera for beginners”.
• Don’t Fight Google: Trying to rank for keywords with the wrong intent is a losing battle.
• The Right Pitch at the Right Time: Someone in research mode isn’t ready for a hard sell. Someone in urgent problem-solving mode might be.

How to Get Good at This

• Autocomplete is Your Friend: Start typing your niche keywords into Google, see what suggestions pop up. That’s pure search intent gold.
• Reverse-Engineer Your Ideal Buyer: What are they likely searching BEFORE they’re ready for your affiliate offer? That’s where you hook them.
• Tools Help, But Don’t Replace Thinking: Sure, there are keyword tools that analyze intent. But your own brain is the most powerful one.

The Bottom Line

Search intent isn’t about fancy SEO tricks. It’s about understanding the HUMAN behind the search bar.

• Solve the Searcher’s Problem: Understand what they’re TYPING into Google, and make your content the perfect answer.

Do that, and your content becomes a magnet for the perfect customers.

Content is about persuasion, not just information. Make them NEED the thing you’re promoting because it solves a problem they ACTUALLY have.

Need help digging into your niche’s true pain points, or crafting pitches that feel irresistible? Let’s brainstorm.

(And hey, I haven’t checked out this “Lazy Commissions” thing, but it goes much deeper into search intent, and it’s currently completely free, so it might be worth your time.)