Tim Ikels - Creator, Publisher, Marketer

The Elephant in the Room: Why Honesty is Your Biggest Weapon

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Let’s face it: most marketing feels…a little slimy.

The overblown, hyped-up-to-the-max claims, those “life-changing” offers that sound too good to be true (and usually are).

We all know the game.

We’re bombarded with it daily. And as much as we hate to admit it, sometimes we even try to play it ourselves.

But there’s a nagging feeling deep down.

Does it have to be this way? Does genuine honesty have a place in this world of hype?


In fact, I’d argue honesty is your sharpest weapon - as a marketer and a creator of genuine value.

Let’s dive in.

Acknowledging the Elephant

What’s the big, lumbering elephant in the room we’re all trying to ignore?

But Honesty Isn’t Weakness

Being upfront about what your product can’t do is like a superpower.

Think about it:

The Power of “We Know”

Instead of making your customer feel foolish for ever doubting you, try this:

That simple act of acknowledging their concerns shifts the whole dynamic.

It shows you’re on their side.

Real-World Wins

Okay, I know this all sounds a bit idealistic. But it works.

I’ve seen it in my businesses, and in the work of others I admire.

It’s time to start small.

Action Steps: How to Start TODAY

Ready to ditch the slimy marketing tactics and embrace honesty?

Here’s how to get started:

  1. List your customers’ top 3 unspoken worries. What keeps them up at night? What are they secretly afraid to ask?
  2. Pick ONE imperfection about your product. The one you usually try to gloss over.
  3. Rewrite your marketing copy. Weave an honest acknowledgment of #1 and #2 into an existing ad, sales page, or email.

It will feel uncomfortable. That’s the whole point. Do it anyway.

That’s your first courageous step towards marketing you can actually feel good about.

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

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