Helpful Reviews: Publish The Helpful Review Everyone Seeks

Forget the noise of traditional marketing and paid ads. People can sniff out a sales pitch a mile away.

What they want is someone genuinely using a product and telling it like it is. That’s where helpful product reviews and you come in.

Here’s the step-by-step action guide:

Step 1: It’s Not About You

Who are YOU trying to help? Picture them.

What problems keep them up at night?

Choose products that FIX those problems. Your ideal customer is the hero of this story.

Step 2: Choose Your Battleground

• LinkedIn: Your resume lives here - perfect for lending credibility to reviews. Show your industry chops.
• Medium: This is where you go in-depth. Think of your reviews as mini-essays packed with value.
• Other Options: Your own blog is great, but don’t be afraid of niche groups and forums - go where YOUR people already gather online.

Step 3: Write Reviews Worth Reading

• Ditch the Fluff: Cut the jargon. Imagine you’re talking to a friend over coffee - how would you tell them if the product worked?
• Be Brutally Honest: Pros, cons, and all. Trust is earned, not demanded.
• Tell a Story: People remember how things made them feel. Did the product save them time? Frustration? Share that.
• Pictures Please: A screenshot or demo video can be worth a thousand words.

Step 4: Spread the Word (Subtly)

• Be Where the Conversations Are: Chime in on discussions where your reviews are relevant. Be helpful, not spammy.
• Respond to Everything: If someone comments on your review, that shows they’re interested. Engage!
• Link It Up: Tastefully weave links to your reviews on social or your site, always in a context of providing more value.

Step 5: The Numbers Tell the Tale

• Track Those Stats: Did people read it? Share it? Use that data to refine what you’re doing.
• Feedback is Golden: What are people saying about your reviews? Adapt based on that.

Make Them Want More

End your reviews with a question that gets people talking, or a subtle “Oh and by the way, I also offer [your product or service] if this whole [product] thing is right up your alley.”

Extra Kick

• Team Up: Find someone with a complementary audience and cross-promote your products/services/product reviews.
• The Long Game: Consistency builds trust. Make reviewing products in your niche a habit.

This is about building an audience because you’re known as the go-to source for honest reviews. People come to YOU for advice.

That’s worth way more than any ad campaign.

Want a step-by-step plan for turning helpful reviews into a consistent, highly-targeted and free lead source?

I put together a free course called Lazy Commissions that shows you exactly how. No fluff, just the practical stuff.

Check it out: Lazy Commissions ($0.00)