Tim Ikels - Creator, Publisher, Marketer

Email Types In a Nutshell

Published: · Updated:

Email is a tool. Like any tool, you get the most out of it when you know how the different parts work. Sure, you can figure things out by trial and error, but a bit of knowledge goes a long way. This is absolutely true with those little digital messages we all get bombarded with.

Transactional Emails: The Digital Paper Trail

These emails are like the receipts of your online life. Click a button, get an email. It’s that simple.

Here’s what you’ll see most often:

Marketing Emails: The Art of the Digital Nudge

These are the emails trying to sell you something or get you more involved with a brand. They’re sent to a bunch of people at once, so they feel a little less personal.

Here are the usual suspects:

A Few More to Keep in Mind

Why Bother Sorting All This Out?

Because a tidy inbox is a tidy mind.

Here’s how knowing your email types gives you superpowers:

Why Care As An Email Marketer?

Look, your audience isn’t a monolith. People open different emails for different reasons. If you wanna land in inboxes and get those clicks, you gotta understand this.

Here’s why knowing your email types matters:

Master email marketing, and you won’t just be sending emails.

You’ll be connecting with the right people at the right time.

Speaking of emails…

If you’re an email marketer (or want to be one), I’ve got something for you. It’s my completely free Email Marketing Secrets & Toolkit to help you land in inboxes every single time. Grab it - no strings attached - and let’s get those open rates soaring!

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

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