Tim Ikels - Creator, Publisher, Marketer

Email Marketing: The Unsung Hero of Your Online Business

Published: · Updated:

Look, I get it. Social media is the flashy new kid, the one everyone’s chattering about. But when it comes to building a business that actually makes money, email is your quiet workhorse. It’s been around forever, and there’s a reason for that: email works.

Email marketing is like that old guitar you keep in the corner - it just gets better with age, delivering a powerful tune when played right.

Email Isn’t Dead; You’re Just Doing It Wrong

“My audience is on social media!” I get that, but email? That’s where your real fans are. When people willingly offer up their email addresses, they’re not handing you a digital Post-It Note; they’re inviting you into their world.

Here’s the thing to remember: email is about relationship building and TRUST, not hard selling.

So, let’s break down how to get this right.

Why Email Still Rules

Build Your List Like a Pro

Write Emails People Can’t Ignore

The Art of the Email That Actually Gets Read

Automated Awesomeness

Quick Myth-Busting

Frequently Asked Questions (FAQ)

Get Started, Already!

  1. Pick your weapon: GetResponse, Mailchimp, ConvertKit… tons of tools and platforms out there. Do a bit of homework, find one that feels right.
  2. Baby steps: Start with one simple email - a welcome, a special offer… doesn’t have to be fancy.
  3. Watch and learn: See what works, what doesn’t. Then make it a little better next time.

Remember: Email marketing isn’t about tricks or overnight riches. It’s about building real connections with the people who care about what you do.

Do that consistently, and the sales will follow.

Final Word

Email marketing isn’t some complicated beast.

It’s about respecting people’s attention and giving them a reason to be excited when they see your name pop up.

Do this right, and you’ve built an asset more valuable than any fleeting social media trend.

Now, go make some inbox magic! (And if you like to, get my FREE Email Marketing Secrets & Toolkit ($0.00) below!)

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

==> Free resources here ($0.00)