Tim Ikels - Creator, Publisher, Marketer

Write Copy That Sells Itself: Timeless Secrets for Affiliates & Product Creators

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Forget “old school” and “new school.” Good writing is good writing, no matter when it was written.

Trends come and go, but at its core, great copywriting isn’t tied to any specific era. The best writers understand this.

They study the greats and pull out timeless lessons that work, whether you’re sending snail mail or crafting a viral tweet.

Looking to boost your own writing game? Let’s break down some essential truths that always hit the mark.

Research: The Key To Hitting The Target

No point shouting into the void. Wasting time on ads no one cares about is a surefire way to lose money.

Smart copywriters start with a deep understanding of their audience.

Here’s how to dig in and make your writing resonate:

Don’t shoot blind. The good stuff comes from knowing your people better than they know themselves.

Ditch generic surveys and dive deep. What problems keep ’em awake at night? What words do they use when they talk on [niche forum]?

This ain’t guesswork. The internet is a treasure trove if you know where to dig. Use it.

Newsworthy Hooks: Break Through The Digital Wall Of Meh

Okay, everyone’s got a website these days. A tweet, a blog post… it’s all a blur.

So how do you make people actually STOP and look?

Think like a journalist, not a salesperson:

Remember, boring gets scrolled past.

Give them something to react to, share, or argue about. Make them FEEL something!

Headlines: Your Make Or Break Moment

You’ve got about 8 seconds to hook ’em before they swipe on. Make those seconds count!

Here’s how to craft headlines that demand to be clicked:

Headlines are your billboards. Make ’em bold, make ’em count!

Brand Voice: Don’t Be A Faceless Corporation

Ogilvy knew a thing or two about brand identity, but these days, it goes way beyond a fancy logo.

People want to connect with a personality, not just a product.

Here’s what I’m talking about:

Forget generic. Be memorable, consistent, and true to who you are.

That’s what cuts through the noise.

Forget Features, Sell The Dream

Nobody cares about your 10x processing speed or whatever tech buzzword you’re obsessed with. They want to know: how does this make my life BETTER?

This is what I mean:

Features tell, benefits SELL. Make people yearn for that better version of themselves! (Transformation Makes Us Feel Alive: There’s something deeply satisfying about overcoming challenges and reaching a new level.)

Stories: Your Persuasion Superpower

Facts and figures? They have their place. But if you want people to ACT, you gotta hit ’em in the heart.

That’s what stories do best. And the digital world? Your storytelling playground!

Stories stick. So go tell some great ones.

Don’t Talk AT People, Talk WITH Them

The old days of one-way advertising are dead. Now, it’s about a genuine dialogue.

This ain’t just good manners, it’s good business.

The internet lets you have a real-time conversation with potential customers. Use that power!

Data: Your Secret Weapon For Powerful Copy

Master copywriters have always been obsessed with results, but now we have an unfair advantage.

Here’s how modern tools help you continuously improve your writing:

The best copywriters don’t guess - they analyze, test, and relentlessly refine.

Don’t Be Afraid To Sell

Wishy-washy won’t get you paid. You believe in what you’re selling, right? Then own it!

It’s how you help people get what they need, so here’s how to ask for the sale with confidence:

Offering something awesome isn’t salesy, it’s doing your potential customers a favor. Don’t apologize for that!

The Simplicity Of Persuasive Power

Some things never change. People still want to be understood, they crave solutions, and they love a good story.

It’s these core truths that give great copywriting staying power, even in the whirlwind of the digital world.

Yes, the game’s faster, and the noise is louder. But that just makes focus more important. Know your audience intimately. Make your message about THEM, not you.

Then, when you offer a way to solve their problem, they’ll listen.

It’s not magic. It’s understanding the basics and doing the work. Analyze what’s hitting the mark, and ditch what isn’t.

Then do it all over again.

Ready To Write Words That Work?

I don’t offer a silver bullet. Just a simple promise: Sign up for my list, and I’ll share those core principles that never go out of style.

Together, we’ll cut through the noise and craft copy that makes a real difference.

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

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