Best Safelists (Mailer Sites)

These are the best safelists (mailer sites) of today. Scroll down to see the top safelists in order…

What do I mean by “the best”?

Primarily: Most popular (in the US).

In this article I try to clarify what safelists and mailer sites are, and reveal their biggest issues.

Let’s dive in.

The Best Safelists And Mailer Sites (Most Popular In The US)

1. Herculist (or HercuList Plus)
2. Free Advertising For You (FAFY) (review)
3. State-Of-The-Art-Mailer (SOTAM) (review)
4. Mailer Gold (or Mailer.Gold)
5. European Safelist (review)
6. List Joe (review)
7. Free Safelist Mailer (review)
8. The Lead Magnet
9. Mister Safelist (or Mr. Safelist)
10. Global Safelist
11. Viral Mailer For You (VMFY)

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What Exactly Are Safelists And Mailer Sites?

A safelist is basically a group of online marketers who agreed on receiving promotional emails in order to advertise their offers to each other.

The term was born decades ago when most email clients and software would mark these clearly promotional emails as spam, and therefore - in order to be able to open and read the email - the receiver must add the sender to an “approved” or “safe” email sender list.

Since all emails come from the safelist’s email system (sender), one has to approve this sender only once.

Often these so-called mailer sites work with a credit point system, that works like this:

1. Option 1: You open and click on X (amount of links in) emails coming from the safelist, and you’d be able to send Y promotional emails to the list.
2. Option 2: You buy “ad packs”, “credit packs”, or premium subscriptions, and you’d be able to send X promotional emails to the list.

The amount of emails you’d be allowed to send (per day or week or month) depends on the specific safelist rules.

And the total amount of potential people you could read your promotion heavily depends on the specific safelist, too.

As you can see, safelists are a way of advertising, a way to promote your offers to other marketers. (that’s critically important, more on that later)

But: There’s a huge problem with safelists by the very nature of their setup:

The Big Problem With Safelists And Mailer Sites

The motivation of any marketer who wants to join a safelist is obviously to promote his or her offer.

Nobody in their right mind joins a safelist to receive more promotional emails, right?

So everyone is trying to “push” his/her thing…

…And that leads to usually an insane amount of emails coming from the safelist.

And that’s why you can’t mix your normal, important emails with the safelist’s emails.

Therefore, you (and everyone else) sign up using a different, more “junk-type” email adress for this and potentially other safelists, too.

Now, let’s quickly go back to the options I mentioned above…

In order to send out your own promotions, you’d have to either open and click on lots of emails or buy premium subscriptions.

What do you think would the ‘higher-quality type of people’ do? (I’m not judging anyone here, but speaking exclusively from a marketing point of view, pre-qualifying people by their potential buying-ability)

They’d probably buy the premium accounts, ad packs, or (VIP) subscriptions, because they couldn’t be bothered to spend plenty of time on opening and clicking on emails for the sheer purpose of getting the option to send out their own promotions as frequently as possible.

But what about the other people? What about those who don’t want to purchase the updgrades?

Generally speaking, they either

• buy or create some simple software or script to automate the process of generating credits
• develop an efficient routine that makes clicking on links without reading other people’s promos as effortless as possible
• get bored very quickly and abandon the mailer site and their secondary/junk email entirely

To summarize the big problem of most safelists:

Everyone involved just wants to send out his or her promo emails to the rest of the people, while looking for and developing ways to not having to deal with any and all other marketer’s promotional messages in exchange.

Unfortunately, most of these folks on these mailer sites (beginner marketers) don’t know [how to properly generate traffic][te], and that’s why they are desperate and try to make safelists work - somehow.

But how could they if no one involved is really engaged and interested in what the other person has to say?

Who Is The Big Winner Of Safelists And Mailer Sites?

There’s one person who wins: The owner.

The owner of the safelist is the only person involved who 100% of the time makes money by selling premium subscriptions and other ad credit packs or ad placements.

The buyers of premium subscriptions usually don’t make their money back, as the percentage of ’truly interested and engaged users’ is extremely low.

And the people who try to ‘participate for free’ are quickly dropping off the list (frustrated due to a lack of results) or abandoning their junk email inbox entirely, and moving on.

Or they develop ways to not have to read the promos while still ‘getting their credits’. (scripts/software)

As you can see, the whole system is highly flawed.

Nobody is willingly part of a safelist or mailer site and truly excited to read the other marketers’s promos all the time.

And that’s why the owner is the only person who consistently wins - with safelists.

Who Would Disagree With My Arguments?

The only people who’d disagree with my arguments above are:

1. The owners of safelists or mailer sites of some kind
2. The sellers/affiliates of these sites
3. The very few people who could make safelists work for them, because they were involved during a lucky, rapid growth phase, years ago, or because they already built an audience and email list

Everyone else, those who dropped off, those who abandoned their accounts, those who bought premium but didn’t have success, and those who abandoned their junk email accounts a long time ago, will have no voice in this discussion.

They moved on to something else.

A Word About Traffic Software & Methods That Are For Sale On Marketplaces

Traffic is not super complicated, but it’s also not as easy to figure out as “gurus” try to present it.

Why do you think most of these gurus rely on other affiliates to drive traffic? 🤔

If their “traffic app/hack/trick/software/method” was so effective, why would they rely on (and pay for!) other affiliates - often paying out 100% commissions?

It’s because traffic often is not as easy as they make it sound.

Traffic should neither be an afterthought, nor are you “one funnel away”.

I’m sorry to be the one breaking the bad news, but that’s just skillful copywriting by those who’re trying to sell their latest traffic generation method.

It takes a bit more than “just one profitable funnel”…

Getting lots of really interested visitors can be tough to scale up, while traffic that’s easy to scale often isn’t as well-targeted.

It’s my and your job - as an online marketer - to find the golden needles in the haystack.

To find a proven, sustainable method of traffic generation that works for you - and then master it over time.

Keep in mind: Most people will not buy right away.

That’s totally fine and expected.

Concentrate on those who are prepared to move forward, while also being kind to everyone else.

They might be ready to take the next step later.

Closing Thoughts

Thanks a lot for reading this article about the best safelists and mailer sites available to us in 2024.

Please let me know if you come across another interesting safelist that I haven’t listed and should look at.