High-Value Back-End Offers: The Key To Sustainable Growth

Selling a $20 ebook is great, but want to make real money?

Focus on building a high-value back-end offer.

Here’s how:

1. Solve a BIG problem: Don’t just offer more info - help people achieve a major transformation.
2. Know your audience: Who are the small percentage of customers ready to invest more to get better results?
3. Build trust first: Your front-end offers should deliver great value. This makes them more likely to buy from you again.
4. Offer personalized support: High-ticket usually means coaching, consulting, or some form of done-with-you (DWY) or done-for-you (DFY) service.
5. Price it accordingly: This isn’t for bargain hunters. Charge what your solution is truly worth.

Example:

• Front-end: $47 course on basic website setup
• Back-end: $2,000 done-for-you website design and SEO package

It’s not about being sleazy. It’s about offering more VALUE to those who want it.

Ready to create your high-ticket offer?

• Survey your existing customers: What are their biggest struggles after they’ve taken your initial course or bought your product?
• Outline your solution: How can you help them get to the next level?
• Test your idea: Pre-sell your offer before you build it, to make sure there’s demand.

Focus on serving your best customers, and you’ll build a thriving business.