Tim Ikels - Creator, Publisher, Marketer

Are there any risks to using solo ads?

Published: · Updated:

Solo ads can be tempting. Like paying to borrow a crowd for a minute. But here’s the thing: not all crowds are created equal.

The Truth About Solo Ads: Not All Sunshine and Roses

Risk #1: Fake Followers & Clickbait

Some list owners play dirty. Bots, dead emails… those clicks don’t pay your bills. Dig for the source of their list. Demand proof of real engagement.

Risk #2: The “Seen It All” Crowd

If a list is spammed to death, even your killer offer lands with a thud. Overworked lists tune out. Don’t make solo ads your ONLY play. Build your own audience too.

Risk #3: Selling Your Soul

Push garbage for a quick buck? That stains your name.

People get wise to spammers. Think long-term: good offers earn trust, which earns sales.

The Bottom Line

Think of solo ads as a way to test the waters. Track everything, learn fast.

But your main focus? Owning your own audience. That’s true power.

Stay awesome,

P.S. Questions or comments? Reply via email.

P.P.S. Want to start and grow an online business on YOUR terms?

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