The Digital Attention Collapse
Why digital demand generation is becoming structurally weaker -
and why authority infrastructure now determines executive access.
1) Digital Hyperinflation
We've entered digital hyperinflation.
AI produces text, email, and video at near-zero marginal cost.
The result is not leverage. It is an infinite increase in supply.
When supply becomes effectively infinite, signal value deteriorates.
What appears as “more content” is often just more noise.
- Outbound is filtered before a human sees it.
- Content is buried by algorithms.
- Expertise becomes statistically indistinguishable from automated output.
If your growth depends on increasing digital output, you are holding a collapsing currency.
2) The Leverage Illusion
Many organizations mistake amplification for leverage.
Automation, personalization, and AI increase output.
They do not necessarily change outcomes.
Real leverage alters starting conditions.
If growth requires escalating effort, the system is not leveraged - it is effort-dependent.
3) The Real Constraint: Interpretation Before Interaction
In high-trust B2B environments, revenue is often constrained not by awareness -
but by interpretation before interaction.
Vendor or authority. Commodity or category leader. Risk or inevitability.
These frames form before your first conversation.
4) The Missing Layer: Authority Infrastructure
Between visibility and revenue sits a neglected layer: Authority Infrastructure.
Authority Infrastructure determines how an organization is interpreted before engagement begins - across outbound, inbound, partnerships, and customer-facing interactions.
5) The Instrument: The Attention Asset
The Attention Asset is an executive, physical authority instrument
engineered for desk-level placement inside decision environments.
It does not replace GTM.
It changes the conditions under which GTM operates.